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Whitewater Facebook app and microsite

  • November 10, 2013
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Before I left the UK I was working as a PM at the agency Whitewater. One of the campaigns I got to help with was the Royal Legion's "Leave it out Ken!" fight to persuade Ken Clarke that a Chief Coroner should be appointed.

Whitewater built a microsite and Facebook app that allowed constituents to email their local MPs.

  • All 650 MPs including the Prime Minister were emailed by voters in their local area
  • More than 1,000 messages of support were posted on the microsite
  • There were over 13,500 'likes' on Facebook

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